Rainbow Village.
A long standing nonprofit providing Help. Hope. Housing. and Healing. to Gwinnett’s unhoused families. A new website served as the first tool to modernize and update the brand, including a resident portal and later a video outlining the organization’s mission.
website redesign.
Previous versions of the Rainbow Village website focused on the children supported but the brands primary color palette left the brand feeling more juvenile and less professional than the services they provide.
We chose to keeping the colors, but balance them with high quality images of the campus and purchased stock imagery of families to protect the identity of those in the program.
