The Whitlock Group.
A local insurance company with strong brand recognition and a reputation for authenticity, honesty and helpfulness for business owners was in need of a visual update that conveys their brand personality.
Before:
After:
logo refresh.
The gradient inclusion in the logo made it difficulty to use across all necessary applications, especially in uses where screen printing was being used. The brand name font was transitioned to an easier to read sans seriF. The overall shape and style remained the same, to help conserve the symbol that is already well known in the community.
stationery refresh.
With the removal of the gradient from the logo, we wanted to include it in other areas of the brand with a more modern twist. The use of orange as an accent color was used more prominently to showcase the vibrance that sets Whitlock apart.
