Construction Straight Up.
Construction as a whole is often regarded as chaotic, and confusing. This women owned and operated business in Greenville, South Carolina has set out to be the opposite.
naming, logo + tagline.
The main objective in the logo was to showcase the client’s unique project management style, catering to customers seeking smaller yet intricate home improvement projects and weave in her no nonsense approach to construction. Emphasizing the core values of simplicity and transparency, we anchored the brand’s essence in the tagline “Simplifying the Process of Building.”
Website.
The website focuses on displaying the renovation process and outlines each aspect of a project. The neutral color palette and clean fonts allow the focus to remain on both the content and the imagery of projects throughout their renovation process.
The website was built on the WordPress platform, using the Elementor Pro page builder.
