Rock Paper Scissors.
After nearly 40 years of creative work, Rock Paper Scissors was ready for a refreshed digital presence that felt as bold and relevant as the agency itself.
Role: Brand Strategist, Website Designer
website Refresh.
I led the website redesign and brand refresh, shaping the content strategy and messaging to clarify the agency’s services, point of view, and personality. The updated experience balances expressive design with clear structure, allowing the work and the people behind it to take center stage.
To bring the brand to life, I collaborated on personality-driven elements like the hero video and illustrated team bios, reinforcing a sense of collaboration, confidence, and approachability. Intentional content hierarchy and calls to action guide users through the site, resulting in a cohesive, modern experience that felt unmistakably “Rock Paper Scissors.”
I was awarded a GDUSA American Digital Design Award for this work.
