Rainbow Village.
A long standing nonprofit providing Help. Hope. Housing. and Healing. to Gwinnett’s unhoused families. A new website served as the first tool to modernize and update the brand, including a resident portal and later a video outlining the organization’s mission.
Role: Brand Strategist, Website Designer
website redesign.
Previous versions of the Rainbow Village website focused visually around children and coupled with the brands primary color palette it left the brand feeling more juvenile and less professional than the services they provide. This lead more to inconsistencies leading some to think Rainbow Village was a daycare rather than a nonprofit focused on supporting those experiencing homelessness.
We chose to keeping the colors, but balance them with high quality images of the campus and purchased stock imagery of families to protect the identity of those in the program.
