Rock Paper Scissors.
After nearly 40 years of creative work, Rock Paper Scissors was ready for a refreshed digital presence that felt as bold and relevant as the agency itself.
Role: Brand Strategist, Website Designer, Marketing Director
website Refresh.
I led the website redesign and brand refresh, shaping both the content strategy and messaging to clarify the agency’s services, point of view, and personality as well as the visual direction to modernize the brand. The updated brand experience balances vibrant design with clear structure, allowing the work and the people behind it to take center stage.
To bring the brand to life, I collaborated on personality-driven elements like the hero video to reinforce a sense of collaboration, confidence, and approachability. I created a custom pattern made of illustrations for each team member to highlight each team member’s personality. Intentional content hierarchy and calls to action guide users through the site, resulting in a cohesive, modern experience that feels unmistakably “Rock Paper Scissors.”
I was awarded a GDUSA American Digital Design Award for this work.
